Cruel World

Multi-year social creative for Cruel World Festival in Pasadena, California. Developing concepts and creative that reflect the mood, history, and visual language of post-punk, new wave, gothic rock, and alternative music.

We treat every artist post as an opportunity to celebrate a legacy. Drawing from iconic photography, album artwork, live performances, film, television, and decades of cultural ephemera, each campaign is designed to feel less like marketing and more like a curated tribute to the artists and the world they've shaped.

Each asset is clickable to the live post.