Kodak
We take hundreds of photos every month, then forget about them almost immediately. They're buried in our camera rolls or hidden inside a folder labeled "dump."
That's kind of sad, isn't it?
Somewhere along the way, photography became more about curating an image than preserving a moment. We think it's time to remember what cameras are for.
Make It Real.
Cliiick
Cliiick is an art exhibit that highlights developing artists in a literal sense. Photos with traits that many consider “mistakes” or “flaws” will be on full display to help break down the perception that photography is something reserved for the technically skilled and the endless amount of touched-up and edited photos that we encounter in our day-to-day.
Much like the joy of discovering what the camera has captured with the push of a button, the exhibit will be promoted with little-to-no details by the Cobrasnake, an iconic photographer from the indie sleaze era.
OOH
Kodak will place abstract art pieces around urban centers that are a tribute to the flaws that we have learned to edit out.
Red Eyes
Thumb in the Way
Overblown Flash
App
Kodak will roll out an app to help develop both photos and photographers. People will be able to leave tips and comments to help budding photographers hone, improve, and understand their craft, along with text and video guides.
In addition, the app will have a timed camera feature where the countdown is randomized to help produce more candid photos to help capture real moments.
